Awareness+ Privacy Policy

Last updated: August 6th 2025

Awareness Plus ("we", "our", or "us") is committed to protecting the privacy of our users. This Privacy Policy sets out how we collect, use, and protect your personal data when you interact with our platform, in accordance with the UK General Data Protection Regulation (UK GDPR) and relevant data protection laws.

By using our website, you acknowledge and accept the terms of this policy.


1. About Us

Awareness Plus is the data controller responsible for the personal data collected through this platform. If you have any questions about this Privacy Policy or how your data is handled, please contact us at:

Email: info@awarenessplus.co.uk

2. Data We Collect

We may collect and process the following categories of personal data:

  • Full name (collected via Single Sign-On authentication)
  • University email address
  • University affiliation (inferred from email domain)
  • Engagement and progress data (e.g. modules viewed or completed)
  • Responses submitted via surveys or feedback forms
  • Technical data, including IP address, browser type, and device information
  • Usage data, including page visits, time spent on the platform, and content interaction

3. How Data Is Collected

We collect data through the following methods:

  • University Single Sign-On (SSO) authentication
  • User interactions with the platform (e.g. browsing, module progression)
  • Forms and surveys (e.g. for feedback or early access waitlists)
  • Cookies and analytics tools used for functional and performance purposes

4. Purpose and Legal Basis for Processing

We process your personal data for the following purposes:

  • To authenticate users via university Single Sign-On
  • To maintain individual user dashboards and track learning progress
  • To improve platform functionality and content
  • To analyse engagement patterns and usage trends
  • To generate anonymised reports for pilot universities
  • To provide support and communicate with users during beta testing
  • To send platform updates and relevant communications
  • To send marketing communications, where users have provided explicit consent

Our legal bases for processing include contractual necessity, legitimate interests, and, where applicable, user consent.

5. Use of Anonymised Data

Wherever possible, we anonymise or aggregate usage data so that individuals cannot be identified. Reports provided to universities contain only anonymised metrics and do not include names or email addresses.

6. Cookies

Our platform uses cookies and similar technologies to enhance site functionality, manage user sessions, and support future analytics capabilities. These may collect technical data such as browser type, IP address, and session duration.

By using the website, you consent to the use of essential cookies. For further details or questions regarding cookies, please contact us at the email address provided above.

7. Data Sharing and Third Parties

We may engage third-party service providers to support the delivery of our platform. These include:

  • Hostinger – website hosting and infrastructure services
  • Google Forms – collection of user feedback and survey responses
  • Email service providers – for user communication
  • Analytics providers (to be confirmed) – for future analysis of platform usage

All third-party providers are contractually bound to process data only on our instructions and in compliance with applicable data protection laws.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy:

  • Account data (e.g. name, email, login credentials) is retained for the duration of a user's active use of the platform.
  • Anonymised usage data may be retained indefinitely for performance analysis and product development.

Users may request deletion of their personal data at any time, subject to certain legal obligations.

9. Your Rights

Under the UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data (in certain circumstances)
  • Withdraw consent for marketing communications at any time
  • Object to specific types of data processing
  • Lodge a complaint with the Information Commissioner's Office (ICO)

To exercise your rights, please contact: info@awarenessplus.co.uk

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any material changes will be posted on this page with a revised effective date. We encourage users to review the policy periodically.

11. Governing Law

This Privacy Policy is governed by and interpreted in accordance with the laws of England and Wales.